It has been honored as one of the “Top 500 Most Valuable Brands” by the World Brand Laboratory for three years running ever since 2004.

In 2006, it was even one of the top 100 most valuable brands, i.e. the 88th, with a brand value of RMB 6.213 billion. “Technology, Service and Quality” and “Leading Brand and Company in the Coach Industry” are both the brand strategies that King Long has always adhered to.

(source: King Long)