Marketed as “America’s Finest Knight Motored Car”, their message to dealers was “Our aim has been to fit in a particular place in the manufacturing field, and by hewing to the line, firmly establish our selves in that place. In other words, we have built Handley-Knight cars on the basis that there are enough people in each community who will pay for the “little differences” in the car to make it a permanent, profitable merchandising connection.”
